Every week I am in the studio shooting executive head shots. I love this work as it is fun to meet these leaders and coach them on how to pose for a great photograph. They are not models so most appreciate the guidance and just love the results. I shoot tethered to the computer so together we can look at the images and make adjustments. They leave with the best photo they have ever taken and educated on how to appear in future images.
The before and after shots are always fun as it shows what coaching can do.
I also shoot executive head shots on location, same process, same results.
Pro tip: I need to keep the Phase One medium format camera firmware updated as there has been some buffering issues with the tethering.